Rapid, low-cost access to the right people worldwide…

Real-time research is a set of online qualitative research methodologies which solve key problems for 21st century businesses and public bodies, as well as enabling new forms of interaction between with target groups, which would be impossible, or prohibitively expensive, to achieve by traditional means.

To decide whether our solutions will solve your particular research problem, real-time research is ideally suited to projects where:

• Travel, or other ancillary project expenses, are high
• Cost is an issue, or more value needs to be squeezed from the research budget
• A fast turnaround is crucial
• You need an inexpensive way to follow-up on a face-to-face project components
• The target group is hard-to-reach / engage, geographically / globally distributed, or has a high degree of technology / online connection
• Groups need to be consulted frequently or continuously
• A wider sample pool is desired
• Your project involves software applications, websites, or would benefit from iterative development process
• Participant anonymity, or honest feedback about sensitive issues, is required
• Peer group pressure affects reliability of participant contributions