Online qual: essential insight at your fingertips

Real-time research (RTR) is our blanket term for a range of new, highly-interactive, online qual tools and techniques for qualitative research that enable instant, intimate, ongoing, conversations between businesses / organisations and their target groups.

These include e-groups (online focus groups), e-forums (online bulletin boards / asynchronous online focus groups), creative workshops (online focus groups + online bulletin boards), e-diaries (research blogs), e-councils (small online communities), e-communities (online communities), wikilabs, e-thnography (remote web usability testing), e-surveys and bespoke solutions – when to use real time research, and the technique you choose depends on your research design and objectives.

Our Real time research methodologies are primarily text-based. Besides being, currently, the most popular, and effective, mode of internet communication, text-based research also has substantial other advantages. For example, the views and opinions of your target groups are available immediately for textual analysis, and we can also maintain a secure insight library for you, where your team can access, view, download, and analyse, an evolving history of all your business or organisation has learned.