Technology

Our comprehensive technological suite encompasses all current online qual methodologies and includes several which are uniquely our own.

We think of our tools as ‘living’ things: virtual members of the team who have learned and matured alongside us on our 4 year journey. Our iterative, co-creative, approach to development means our software gains continually from the evolving specialist experience of all nqual researchers, project managers, and engineers, and is the reason why no other online qual toolkit is more flexible and dependable, or better-adapted to specific research needs.

Whilst our products leverage the very latest Web 2.0 has to offer, research excellence has always been nqual’s core directive. We’ll never sacrifice this for the sake of glamorous technology, and will only recommend ‘cutting-edge’ if it’s in the best interests of your particular project aims. Although the ‘latest thing’ can appear seductive (and, indeed, is sometimes appropriate), it is useless without a researcher who understands how to use it to get the best out of your participants and deliver faithfully against your objectives.

Our technology is as follows…

	Bring the mind of your customers into the heart of your business with our advanced online community and social networking platform
	Share, discuss and transform concepts in real-time using the world’s leading online focus group facility
	Co-create, collaborate, and explore with elite teams using our state-of-the-art online bulletin board system
	Explore the individual day-to-day experiences of customers with our cutting-edge online diary facility
	Observe, record, and converse with, people at home surfing your website using our unique e-thnography tool
	Get the right participants and early emotional responses to your concepts, with our online screener survey tool.