a fully interactive online research environment

We conduct online focus groups and depth interviews using our proprietary “Rich Focus” software. In simple terms, you can think of Rich Focus as an online chat room that also includes an interactive display screen and a set of tools which enable a Moderator to manage their group.

A typical focus group will involve the Moderator, up to 10 participants and perhaps client observers logging into Rich Focus from computer locations of their choosing for a 1½ to 2 hr structured discussion.