nqual E-THNOGRAPHY™

Specifically designed for digital marketers, web design agencies, and marketing, advertising and insight managers, nqual E-THNOGRAPHY™ employs a synthesis of groundbreaking technique and technology, to provide a unique, actionable, and cost-effective, new perspective on web usability, enabling you to…

• improve your website design and utility by seeing it through your users’ eyes
• add the ‘who?’, ‘how?’, and the ‘why?’ to your web analytical data
• understand your site user types, objectives, and natural online behaviour
• hold interviews or group discussions that include live reference to your website

nqual E-THNOGRAPHY™ comprises 4 elements:

• global, online, fieldwork – whoever and wherever they are, we can find, recruit, and engage, your target users quickly, and at highly competitive rates! If you are creating or refitting your website, save time and money by letting us put together an online council of your target participants to help you get it right first time.
• e-thnographer – our exclusive, market-leading, remote web usability research tool enables interviewing, observation and recording of individuals as they navigate, interact, or refer ‘live’ to the internet, whilst your website team, watch, discuss, and probe, from computers around the world.
• e-thnography – our nqual E-THNOGRAPHERS combine expertise in ethnography, online qualitative research and web usability, and their thought-leading methodology has been designed to give you a unique understanding of the models, goals & behaviours of your target users, and specific recommendations on how to improve your internet assets
• support excellence and speed – our team is unequalled at managing successful, express, real-time research projects for blue-chips and organisations across multiple sectors, and we’re committed to seeing your objectives fulfilled promptly, without hassle, and economically.

Let’s discuss your requirements now – contact us on realtimeresearch@nqual.com or 020 7138 4057 (international dial: +44 20 7138 4057)

nqual ETHNOGRAPHY [PDF File. 222KB]

What clients have been saying

“try to achieve the same ends by different means – it’ll cost you double”

“a perfect accompaniment for web analytics – adding the ‘how?’ & ‘why?’ to the ‘what?’”

“their team suggested clear actions which had an immediate impact on site traffic & revenue”