New Product and Propositions Development

In today’s world engaging creative consumers / stakeholders in innovation processes is increasingly a prerequisite for success, and the internet has become the only cost-effective route to meaningful and iterative, longitudinal co-creation.

Our range of co-creative methodologies enables you to get input from a creative council at every stage of NPD for the price of a single face-to-face workshop. They are also a distillation of 4 years exploration into how to maximise online interactivity, find the right creative team for your project, and fuse their imagination with your internal knowledge to deliver truly inspired concepts (and collateral word-of-mouth marketing!).

CASE STUDY

Business Objective: An international consumer electronics provider urgently needed advertising concepts for a new product with universal appeal across 6 overlapping consumer segments. They required results within 3 weeks.

Our Solution was a 2½ week, 3-stage digital workshop. Firstly, we recruited 60 EU elite users using our proprietary opinion leader metric and survey tool, SELECT.

We then explored the topic one-to-one with cherry picked participants using Mylog, which allowed them to express their ideas using text, images and web links. In the 2nd week, using our Powwow platform, we worked collaboratively with the participants on segment specific and overarching ad concepts based on the content of relevant individual accounts.

Final concepts were then sense-checked in live discussions with fresh participants from each segment using Rich Focus, our market-leading e-group facility.

The client’s insight team received daily progress updates and had continuous access to real-time insight throughout. At the end of the project we delivered a set of raw, tested, propositions for each segment, and a wealth of additional insight and inspiration to assist the marketing department in subsequent creative development.