Experience

Whilst online qual will never replace face-to-face research, for some objectives it’s actually better adapted, for example, longitudinal or iterative engagement, accessing difficult-to-reach or geographically distributed groups, rapid feedback, tackling sensitive issues, and researching visual media and the internet.

When nqual started there was no ‘how to’ guide for online qual. We had no choice but to take leaps in the dark, explore the possibilities, and discover on-the-job what worked and what didn’t.

Our 5 specialist areas are a distillation of over 4 years worth of this practical, pioneering, experience, and use a range of tried and tested approaches which tailor the particular strengths of online qual perfectly to your key business objectives.

They are as follows…

An online community approach that enables you to engage the finest minds on higher strategic issues cost-effectively, interactively, and in a range of ways not previously possible.

An online co-creative workshop methodology that allows you to involve elite consumers in longitudinal innovation processes, interactively, iteratively, and meaningfully.

A range of exploratory and ethnographic methodologies enabling you to achieve an extended, deep, and detailed, perspective on target groups, or explore a subject area in detail, at a highly affordable price.

Approaches built for speed, flexibility, and interactivity, which help you to get gather rich feedback on new concepts, globally, quickly, and at half the cost of face-to-face research.

The best way to research the web is via the web. Our unique e-thnographic approaches enable you to get the definitive ‘who’, ‘why’, and ‘how’ of your website users.

To find out more about a specialist areas click on the icon.