Ideation, exploration, thoughtful answers…

online bulletin boards/forums (asynchronous online focus groups) are text-based discussions held in real-time, typically involving 10-40 participants, one moderator, and 1 or more client observers. Discussions take place over an extended period of between 5 days to several months, during which time participants are encouraged to spend 10-30 mins a day answering questions and probes, and responding to other participants / display stimuli.

Convenience and lack of geographical / time limitations means online bulletin boards/forums are an ideal engagement tool for engaging busy, or hard-to-reach, groups, such as B2B, specialists, opinion leaders and medical / IT professionals. Online participants have longer to consider topics and questions, so answers are detailed and thoughtful, making the method well-suited for ideation projects, or a comprehensive exploration of a particular subject area.

Our real-time online bulletin board/forum services are hosted on our state-of-the-art powwow™ platform, which has supported online bulletin board projects for a range of blue chips, such as McKinsey, the NHS, Google, Skype, GMTV, and the Healthcare Commission. Powwow™ includes a secure, highly-flexible, bulletin board and whiteboard system, which can be adapted to a limitless array of research designs, and has been designed to stimulate rich group communication, and make client involvement effortless and rewarding.

You can log-into your Powwow™ online bulletin board project from any computer, and pose your own questions / probes, or direct your moderator according to your specific aims. The moderator will send your team short synopses of material regularly over the course of the discussion, and will deliver full transcripts with an expert summary immediately upon project completion.

What clients have been saying

“nqual demonstrated great flexibility and adaptability by designing a solution built specifically around our research needs ”

Director, Insight RG