difficult, costly projects made easy and inexpensive

Although it can be adapted to most qual research questions, online qual is ideal for customer projects where…

• A fast turnaround is crucial (e.g. 1-2 weeks)
• Sample criteria render recruitment difficult or expensive
• Involving sample from different cities/countries
• It is difficult to nail down participants to a specific group location (e.g. influentials, heavy travellers)
• Ancillary expenses are high, e.g. travel, facilities, incentives and/or recruitment
• Participant anonymity is required (e.g. medical panels, crime victims)
• Sample needs to be consulted on an ongoing basis (e.g. mystery shoppers, innovation panels)