1.5 billion online: how connected are you?
nqual is the market-leading real-time research and online qual provider. Our online qualitative research solutions offer you a quick, easy, and low-cost, channel of communication to key customer groups, stakeholders, or employees, countrywide or globally. We understand that you need answers, instant feedback, or access to hard-to-reach / international groups NOW! This doesn’t always require expensive design and analysis, so we’ve created a comprehensive range of online qual solutions that stream essential insight directly to your office, board room, or home: enabling you to participate at the frontline of your research activities, and at unbeatable prices.
Who we are and what we do
Our team comprises a unique combination of thought-leading engineering capability, online research know-how, and project management experience. Developed in-house, our trailblazing Web 2.0 research tools, techniques, and methodologies can adapt to most research objectives, and even if we can’t find what you need in our toolkit, we can tailor your perfect solution in next to no time. Besides providing market-leading versions of all existing real-time research methods (online bulletin boards, online diaries, online focus groups, and online or virtual communities ) many of our techniques are not available anywhere else (e-thnography, creative workshops, live engagement and wiki labs). No-one has the breadth or flexibility of our offering, more experience at translating online qual objectives / methodology into successful technological solutions, or greater experience at online moderation, so you can always be sure your project objectives are in safe hands.
Our commitment
We also make a commitment to you that every real-time project we manage for you will be a success and a pleasure, and we’ll always go that extra mile to ensure we deliver on the promise. We have a 3 year proven track record at finding and engaging the right participants online, and facilitating international online qualitative research projects for blue chips and the public sector, including Microsoft, O2, RBS, Unilever, Cisco, The NHS, The Healthcare Commission, Nokia, Sony, UKTV, and more. We can deliver richer results, faster, and at a better value, than anyone else, so sit back and focus on the insight and profits, and let us take care of the rest!
What clients have been saying
“An approach that incorporates the voice of the customer into every stage of the innovation process,& enables us to rapidly, & cost-effectively, test, & refine, ideas, & propositions, with consumers”
Head of Insight and Customer Marketing, RBS
“A revolution to us and our end clients. Their innovative approach, functionality, and the seamless ability to gather qualitative insight has seen a 200% decrease in offline groups within our business, despite qualitative research increasing by 50%. The software is simply unrivalled”
Global Research Director, The ID Factor
“nqual demonstrated great flexibility and adaptability by designing a solution built specifically around our research needs and provided ongoing support throughout the duration of the project”
Director, Insight Research Group